The Tinplate Company of India Limited (TCIL) launched PAXEL, India's first branded tin-can, through its first Service and Solution Partner (SSP), Yash Packaging, located at Kandla, Gujarat. The brand was launched by Mr R N Murthy, Managing Director of TCIL. Tinplate packaging has been a timetested, robust packaging alternate worldwide, known for its safety, durability, and most importantly, its eco-friendliness. The brand PAXEL is aimed at strengthening these core values along with greater assurance of tin-can quality, safety, hygiene, on-time delivery, thereby, enhancing customer experience and confidence on Company's products and services. Each PAXEL can is produced through a safe and contamination-free production process and finally factory-fitted with a branded airtight spout cap, to keep the can clean and ready to be filled. A unique identification number and QR code printed on each can, helps track quality at each stage of production. The launch of PAXEL at Kandla, marks a major milestone for TCIL, as the place is one of India's largest consumption hubs of edible oil cans, comprising several brand owners and can-fabricators.